Study with M2020-618 Actual Test Questions
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Updated: Sep 04, 2026
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IBM M2020-618 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 (M2090-618) |
| Exam Number: | M2090-618 |
| Exam Format: | Multiple choice |
| Available Languages: | English |
| Recommended Training: | IBM Training Catalog IBM SkillsBuild |
| Exam Registration: | IBM Training and Certification |
| Sample Questions: | IBM M2020-618 Sample Questions |
| Exam Way: | Online proctored / IBM authorized exam delivery platform |
| Official Syllabus URL: | https://www.ibm.com/training/certification |
IBM M2020-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive Positioning | - Common objection handling scenarios - Differentiation of IBM analytics vs competing BI platforms |
| Customer Use Cases and Value Messaging | - Reporting, dashboarding, and business intelligence use cases - Forecasting and planning scenarios for midmarket organizations |
| Midmarket Positioning and Sales Approach | - IBM sales methodology and solution positioning - Understanding midmarket customer needs and buying drivers |
| IBM Business Analytics Portfolio Overview | - Key value propositions of IBM Business Analytics solutions - IBM analytics and data platform overview for midmarket customers |
| IBM Analytics Solutions Overview | - IBM Cognos Analytics overview and capabilities - IBM Planning Analytics overview - IBM SPSS and predictive analytics basics |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
Which is the most important question to focus on to address customer need?
A. Are they having specific business pains?
B. Are they looking for a Business Analytics product?
C. Are they using a data warehouse?
D. Are they satisfied with their current Business Intelligence solution?
Question 2
What would be a good next step to develop the relationship with the customer after the sale?
A. Offer a blanket discount on future purchases
B. Create a case study directly after the sale closes
C. Create a case study based on their successful implementation
D. Recommend entitlement expansion immediately after closing
Question 3
At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A. IBM Cognos Express Administrator
B. IBM Cognos Express Connector and one of the user roles
C. IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
D. IBM Cognos Express Administrator and an IBM Cognos Express Connector
Question 4
What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?
A. Operational Outcomes and Risk/Financial Management
B. Employee Collaboration and Customer Centric Outcomes
C. Customer Centric Outcomes and Operational Optimization
D. Risk/Financial Management and New Business Model
Question 5
What is a common pain point for a Finance Department?
A. Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
B. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
C. How do I improve performance, profitability and grow my business?
D. Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: D |
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