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Updated: Aug 22, 2026
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Engagement Consultant |
| Real Exam Qty: | 60 |
| Passing Score: | 72% |
| Available Languages: | English |
| Exam Price: | USD 200 |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 90 minutes |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of page actions - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed |
| Topic 2: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 3: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 4: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 6: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
A) Create a Page Action set to Tag prospects as having viewed it and add them to a list
B) Create a Form with a Completion Action to send a pricing sheet
C) Create a Dynamic List based on page view to segment automatically
D) Create a special campaign to track pricing pageviews
2. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers
A) The Lead and Contact fields must have the same Salesforce field label.
B) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
C) The Marketing Cloud Account Engagement field must be a drop-down field.
D) The Lead and Contact fields must have the same API name.
3. A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?
A) Text
B) Emails not from ISPs and free email providers
C) Email
D) Email with valid server
4. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?
A) Once converted, this information shows on the account record and not the contact.
B) The administrator needs to create lookup fields on the contact to see this from the lead.
C) The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
D) Marketing Cloud Account Engagement only shows this information on the lead record.
5. Which three activities would make a prospect active?
Choose 3 answers
A) visiting a Marketing Cloud Account Engagement-tracked page
B) Clicking on a custom redirect
C) Submitting a Marketing Cloud Account Engagement form
D) Sending an email to their assigned user
E) Opening a Marketing Cloud Account Engagement email
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,B,C |
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