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Updated: Sep 16, 2026

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Salesforce MCE-Con-201日本語 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Consultant Exam
Exam Number:MCE-Con-201
Exam Price:USD 200
Exam Duration:105 minutes
Certificate Validity Period:1 year (maintenance required annually)
Available Languages:Spanish, Japanese, English, German, French, Korean
Passing Score:68%
Real Exam Qty:60-65
Related Certifications:Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Email Specialist
Exam Format:Multiple Choice, Multiple Select
Recommended Training:Salesforce Trailhead Marketing Cloud Engagement Learning Path
Marketing Cloud Engagement Consultant Exam Guide
Exam Registration:Webassessor (Kryterion Exam Platform)
Salesforce Certification Registration
Sample Questions:Salesforce MCE-Con-201日本語 Sample Questions
Exam Way:Online proctored or onsite test center
Pre Condition:No formal prerequisites, but Salesforce Certified Marketing Cloud Administrator or Email Specialist certification is recommended
Official Syllabus URL:https://www.salesforce.com/training-certification/certification/

Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionObjectives
Automation and Journey Orchestration- Journey Builder
  • 1. Journey configuration and entry sources
    • 2. Decision splits and engagement steps
      - Automation Studio
      • 1. Data extension automation processes
        • 2. Automation workflows
          Tracking, Reporting, and Optimization- Optimization practices
          • 1. A/B testing concepts
            • 2. Deliverability best practices
              - Analytics and reporting
              • 1. Campaign performance analysis
                • 2. Email tracking metrics
                  Marketing Cloud Core Concepts- Customer engagement fundamentals
                  • 1. Data model concepts (Contacts, Subscribers, Leads)
                    • 2. Marketing Cloud architecture overview
                      Data Management and Integration- Integration concepts
                      • 1. Salesforce CRM integration
                        • 2. API integrations
                          - Data Extensions and Contact Builder
                          • 1. Import and extract activities
                            • 2. Data modeling and relationships
                              Email Marketing and Content Creation- Email Studio capabilities
                              • 1. Content Builder assets and management
                                • 2. Email design and content building
                                  - Personalization and dynamic content
                                  • 1. Dynamic content rules
                                    • 2. AMPscript basics

                                      Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

                                      Question #1

                                      Northern Trail Outfitters社は、Sales CloudのデータをMarketing Cloudにインポートし、Journey Builder内で活用したいと考えています。同社は約1,000万人の顧客を抱えており、データは30分以内の遅延で利用可能である必要があります。インポート対象はSales Cloudで同意チェックボックスが選択されている顧客のみで、これは顧客データベース全体の約半分に相当します。
                                      彼らは何を実施すべきか?

                                      • A. フィルタ付き同期データ拡張機能
                                      • B. Journey Builderのエントリーイベントからのイベントデータ
                                      • C. すべての加入者。これらはリアルタイムで同期されるため。
                                      • D. Automation StudioでSalesforceレポートをインポートする
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

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                                      Question #2

                                      ある顧客はMarketing Cloud Connectを使用していますが、Sales Cloudにトラッキングデータを送信していません。彼らは、顧客が5通連続でメールを開封しなかった場合にフォローアップを行うためのタスクを、連絡先レコードとリードレコードに作成したいと考えています。
                                      この要件を満たすために、どのような活動が考えられますか?

                                      • A. Salesforceデータ入力、SQLクエリアクティビティ、タスクアクティビティ
                                      • B. APIイベントエントリ、SQLクエリアクティビティ、タスクアクティビティ
                                      • C. スケジュールされた自動化、SQLクエリアクティビティ、データ拡張入力、タスクアクティビティ
                                      • D. スケジュールされた自動化、フィルタアクティビティ、データ拡張入力、連絡先アクティビティ
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

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                                      Question #3

                                      Northern Trail Outfittersはウェブサイトに顧客ログインページを設けており、Marketing Cloudを使用してパスワードのリセットが必要な顧客にメールを送信したいと考えています。メールはできるだけ迅速に送信する必要があり、メール送信時にはウェブサーバーに通知が届くようにする必要があります。
                                      彼らはどの解決策を採用すべきか?

                                      • A. APIイベントエントリソースを使用した複数ステップのジャーニー
                                      • B. トランザクションメッセージングAPI
                                      • C. メール送信アクティビティ
                                      • D. トリガー送信定義
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

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                                      Question #4

                                      ノーザン・トレイル・アウトフィッターズ(NTO)は、新たな顧客オンボーディングの一環として、メールに加えてSMSやプッシュ通知を送信する予定だ。
                                      コンサルタントは、各加入者固有の識別子として何を推奨すべきでしょうか?

                                      • A. 連絡先キーの物理アドレスのような共通フィールド。
                                      • B. 連絡先キーのメールアドレス。
                                      • C. 連絡先キーのGUIDまたは生成された別のID。
                                      • D. 連絡先キー用の加入者の電話番号などの数値フィールド。
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Explanation: Only visible for Actualtests4sure members. You can sign-up / login (it's free).

                                      Question #5

                                      B2B顧客は、多数の購読者が「保留」状態になっていることに気づきました。トラブルシューティングの結果、これらはメールサーバーに過負荷をかけていたソフトバウンスであることが判明しました。そのほとんどは、取引のある小規模企業からのものでした。これらの購読者を「アクティブ」状態に戻すには、顧客はどのような手順を踏むべきでしょうか?

                                      • A. Contact Builder を使用して、「保留中」のすべての購読者を「アクティブ」ステータスに一括更新します。
                                      • B. 「保留中」ステータスの購読者を抽出し、その後「アクティブ」として購読者をインポートします。
                                      • C. SQLクエリを使用して、「すべての加入者」でステータスが「保留中」のすべての加入者を「アクティブ」に変更します。
                                      • D. 「保留中」ステータスの加入者は、サポートに連絡して再度有効化する必要があります。
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

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