Salesforce Certified Marketing Cloud Engagement Developer

Question 1

Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.
Which two File Transfer activities are needed to achieve this? Choose 2.

A. To move the import file from the Safehouse to Marketing Cloud.

B. To move the import file from the Enhanced FTP server to the Safehouse

C. To decrypt the import file on the Safehouse.

D. To decryptthe import file on the Enhanced FTP server.

Correct Answer: B,C

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Question 2

A developer identified duplicate contacts and wants to delete roughly 10 million subscribers usingContact Delete. How could the process be expedited?

A. Manually delete subscribers in All Contacts

B. Change the Suppression value to a larger value

C. Delete any unnecessary Sendable Data Extensions

D. Stop the current delete process and delete smaller groups

Correct Answer: B

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Question 3

NTO wants toexclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3

A. Journey Builder Send Email Activity

B. Content Builder Send Flow

C. Journey Builder Send SMS Activity

D. Automation Studio Send Email Activity

E. Send Marketing Cloud Email in Sales or Service Cloud

Correct Answer: A,B,D

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Question 4

A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.
Which tworoutes would allow this?
Choose 2 answers

A. POST /messaging/vl/domainverification/bulk/insert

B. POST/messaging/vl/push/domain/verification

C. POST /messaging/vl/dataevents/domainverification

D. POST /messaging/vl/domainverification

Correct Answer: A,D

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Question 5

A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensionscontain the unique identifier in a field named CustomerKey. Which AMPscript Syntax would populate the first name personalization as requested?

A. %%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%

B. %%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%

C. %%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%

D. %%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

Correct Answer: D

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Question 6

A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture toolwill call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.
Which API feature could the developer use to dynamically create these data extensions?

A. Creating the data extension using API is not possible

B. REST API using POST on the /data/v1/customobjectdata/ endpoint

C. REST API using POST on the /interaction/v1/EventDefinitions endpoint with Schema populated

D. SOAP API using Create Method and the DataExtension Object

Correct Answer: D

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Question 7

A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts.
Which best practice should the developer use to ensure a blank email will not be sent?

A. Confirm every version has default content

B. Send a test of every possible version using Test Send

C. Create separate emails for each version

D. Review every possible version using Subscriber Preview

Correct Answer: A

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Question 8

Which aspect should a developer consider before creating an Server-to-Server Installed Package and associated API Integration i* Marketing Cloud?

A. Using an Installed Package, APIs will have access to resources in all Business Units.

B. Scope (Permissions) must be specifically granted when creating an API Integration component inside an Installed Package.

C. Scope (Permissions) will be granted based on the User who is creating the Installed Package.

Correct Answer: B

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Question 9

Certification Aid wants to automate the import of zipped files into a Data Extension. The zip files are placed on the Marketing Cloud Enhanced FTP server every night. Which activity is needed before those files can be imported? Choose 1.

A. Data Extract activity

B. Data Extension Import activity

C. File Transfer activity

D. File Import activity

Correct Answer: C

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Question 10

A developer created anemail with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?

A. In theHTML body which is processed after the subject line

B. In the Text body which is processed after the HTML body

C. In the Text body which is processed after the subject line

D. In the HTML body which is processed after the Text body

Correct Answer: A

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Question 11

A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server. What steps shouldthe developer take?

A. Shield Platform Encryption is required for encrypted data export

B. Data from Marketing Cloud cannot beencrypted

C. Create PGP Key > Data Extract > File Transfer with PGP checked

D. Data Extract > File Transfer with Marketing Cloud Public Key

Correct Answer: C

Question 12

A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'

A. It ensures link href values containing HTML bookmarks or anchors are recorded in tracking

B. It prevents link href values from getting recordedin tracking

C. It ensures static link href values are recorded in tracking

D. It ensures link href values containing AMPscript variables are recorded in tracking

Correct Answer: B

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Salesforce Certified Marketing Cloud Engagement Developer - MCE-Dev-201 Exam Practice Test

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