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Updated: Aug 19, 2026
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Google adwords-display Exam Overview:
| Certification Vendor: | |
| Exam Name: | Google Ads Display Assessment |
| Exam Number: | adwords-display |
| Passing Score: | 80% |
| Real Exam Qty: | 46–50 |
| Available Languages: | English, Spanish, French, German, Italian, Portuguese, Chinese (Simplified), Japanese, Korean, Russian, Arabic, Turkish, Polish, Dutch, Indonesian, Thai, Vietnamese, Malay, Hindi, Swedish, Danish, Norwegian |
| Certificate Validity Period: | 12 months |
| Related Certifications: | Google Ads Search Certification Google Ads Video Certification Google Ads Shopping Certification Google Ads Apps Certification |
| Exam Price: | Free |
| Exam Format: | Multiple-choice, Scenario-based, Single-select, Multi-select |
| Exam Duration: | 75 minutes |
| Recommended Training: | Google Ads Display Certification Learning Path |
| Exam Registration: | Google Skillshop |
| Sample Questions: | Google adwords-display Sample Questions |
| Exam Way: | Online, self-paced via Skillshop, no proctoring |
| Pre Condition: | No official prerequisites; basic knowledge of Google Ads recommended |
| Official Syllabus URL: | https://skillshop.exceedlms.com/student/path/18812-google-ads-display-certification |
Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Targeting and Audience Solutions | 25% | - Contextual and placement targeting - Audience targeting methods - Demographic and geographic targeting - Remarketing and similar audiences |
| Bidding and Budget Management | 20% | - ROI and performance goals - Automated bidding strategies - Manual bidding options - Budget allocation and pacing |
| Measurement and Optimization | 20% | - Identifying and resolving issues - Conversion tracking - Optimization techniques - Key metrics and reporting |
| Ad Formats and Creation | 20% | - Compliance and policies - Uploaded image and HTML5 ads - Ad creative best practices - Responsive Display Ads |
| Introduction to Google Display Network | 15% | - Core concepts and benefits - Campaign objectives and use cases - Reach and scale across platforms |
Google Display Exam Practice Test Sample Questions:
1. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?
A) Play rate
B) Clicks
C) Conversions
D) Clickthrough rate
2. Jane has created a promoted video that she has included in the Google Content Network for
YouTube. Within YouTube insight she wants to download the reports for her YouTube channel to review performance offline. How can Jane do this?
A) Jane can do this in YouTube Insight by choosing My Videos, then Reporting, then Save As and choosing csv or tsv values.
B) YouTube does not allow users to download reports - only view them online.
C) Jane can do this in YouTube Insight by choosing "Download reports for this channel: csv" and saving the file to her computer.
D) Jane will need to do this through Google AdWords on the Reporting tab.
3. Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the
HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review?
A) Community
B) Views
C) Referrers
D) Discovery
4. Ben has created 60 videos for YouTube that he uses to promote his software training company. The
videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
A) Ben cannot use YouTube insight because his videos are not promoted videos.
B) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
C) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
D) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
5. Jeffrey has an online store that caters to collectors of antique pins based on comic book
characters. His audience is small, but dedicated. If you were advising Jeffrey about his online
advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
A) Use Google AdWords for search marketing.
B) Use the Google Content Network for niche placements.
C) Use Google AdWords with hundreds of comic-book based keywords.
D) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |
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