Google Search Advertising Advanced Exam Practice Test - adwords-search Exam Practice Test

Question 1

Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A. Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.

B. No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.

C. Yes, Terri must add this phrase to her Google AdWords advertisements too.

D. No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.

Correct Answer: A

Question 2

Which of the following are used to describe the search results that are not in paid listings?

A. Organic search listings

B. Real listings

C. Google search listings

D. Unpaid listings

Correct Answer: A

Question 3

All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

A. Google does not accept adult ads.

B. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

C. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

D. Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.

Correct Answer: A

Question 4

You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A. Reach and Frequency Report

B. Geographic Performance Report

C. Placement Performance Report

D. URL Performance Report

Correct Answer: C

Question 5

Which of the following provides you an excellent way to reach your users even if they are
physically located in non-native areas?

A. Keywords targeting

B. Language targeting

C. Device targeting

D. Location targeting

Correct Answer: B

Question 6

Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A. Customized targeting

B. Region and City targeting

C. Country targeting

D. City targeting

Correct Answer: A

Question 7

Which of the following is the default setting for the Keywords?

A. Phrase match

B. Negative match

C. Exact match

D. Broad match

Correct Answer: D

Question 8

You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?

A. A CTR over one percent on Google is very good.

B. A CTR over ten percent on Google is very good.

C. A CTR over fifty percent on Google is very good.

D. A CTR over two percent on Google is very good.

Correct Answer: A

Question 9

You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

B. Yes, if you use a My Client Center account, you may have multiple accounts.

C. Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.

D. No. All Google AdWords participants can have just one Google AdWords account.

Correct Answer: B

Question 10

You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

A. From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.

B. Accounts cannot be moved between sub-MCCs.

C. From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.

D. From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.

Correct Answer: A

Google Search Advertising Advanced Exam Practice Test - adwords-search Exam Practice Test

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