EEB-101 Exam Brain Dumps - Study Notes and Theory [Jun-2024]
100% Guaranteed Results EEB-101 Unlimited 157 Questions
NEW QUESTION # 10
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?
- A. Data Retention Policy
- B. Contact Delete
- C. Delete Filter Activity
Answer: A
Explanation:
A data retention policy allows you to automatically delete records from a data extension based on a specified time period. This feature can help you maintain a data extension's records and comply with data privacy regulations
NEW QUESTION # 11
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
- A. Send Throttling
- B. Einstein Engagement Frequency
- C. Sender Authentication Package
Answer: A
Explanation:
Send throttling can help NTO achieve this send while keeping deliverability metrics in mind by limiting the number of emails sent per hour to each ISP or domain. Einstein Engagement Frequency can help optimize the send frequency for each subscriber, but not for each ISP or domain. Sender Authentication Package can help improve sender reputation and email deliverability, but not address the issue of sending a large volume of emails at once.
NEW QUESTION # 12
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
- A. Einstein Engagement Scoring
- B. Einstein Engagement Frequency
- C. Einstein Messaging Insights
Answer: A
Explanation:
Einstein Engagement Scoring is a feature that assigns scores to subscribers based on their likelihood to open, click, or unsubscribe from an email. Marketers can use these scores to segment their audience and optimize their email campaigns. [Source: Trailhead]
NEW QUESTION # 13
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
- A. Attribute Group
- B. Data Filter
- C. SQL Query Activity
Answer: A
Explanation:
If you need to personalize an email with dynamic content using data from different sources, such as Open Data View and Purchase Data Extension, you should use Attribute Group as a way to source the data.
Attribute Groups allow you to create relationships between different data sources using common fields or keys. This way, you can access data from multiple sources using one attribute group name in your dynamic content rules or AMPscript code. SQL Query Activity is a tool that allows you to manipulate data using SQL statements, but it does not create relationships between data sources. Data Filter is a tool that allows you to filter data based on criteria, but it does not create relationships between data sources either. You can learn more about this in the [Data Modeling Basics] module on Trailhead.
NEW QUESTION # 14
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
- A. Analytics Dashboard
- B. Journey History
- C. Email Analytics Tile
Answer: A
Explanation:
The Analytics Dashboard is a Journey Builder resource that provides data on all versions of a specific journey's cross-channel performance data. The Analytics Dashboard can show metrics such as audience size, goal attainment, message engagement, channel performance, etc. The Analytics Dashboard can also compare different versions of a journey and show trends over time.
NEW QUESTION # 15
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?
- A. Einstein Messaging Insights
- B. Einstein Copy Insights
- C. Einstein Email Recommendations
Answer: A
Explanation:
Einstein Messaging Insights provides warnings and advice automatically about email sends using artificial intelligence. It analyzes email performance data and identifies issues and opportunities for improvement.
Einstein Copy Insights is a tool that helps generate and optimize email subject lines using natural language processing. Einstein Email Recommendations is a tool that helps deliver personalized product recommendations based on customer behavior and preferences.
NEW QUESTION # 16
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
- A. From Address Management
- B. Sender Profile
- C. Delivery Profile
Answer: C
Explanation:
The Delivery Profile is where the IP address for sending emails is configured. NTO should update the Delivery Profile for the transactional sends to use the new IP address
NEW QUESTION # 17
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
- A. Leverage templates with AMP script.
- B. Leverage Enhanced Dynamic Content.
- C. Leverage Multilingual Content Blocks.
Answer: C
Explanation:
Leveraging Multilingual Content Blocks is the best option for NTO to create and send localized content at scale. Multilingual Content Blocks allow you to create a single content block that can display different versions of text based on the subscriber's preferred language. You can use a spreadsheet or a data extension to store the translations and then map them to the content block. This way, you can avoid creating multiple templates or emails for each language. Leveraging templates with AMPscript or Enhanced Dynamic Content would require more coding and development skills.
NEW QUESTION # 18
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
- A. Two fields with ''Email Address data type
- B. Failure to choose the send classification
- C. Incorrect Sending Relationship
Answer: C
Explanation:
The sending relationship determines which field in the data extension is used as the subscriber key and email address for the send. If the sending relationship is incorrect, the send will fail because Marketing Cloud cannot identify the recipients
NEW QUESTION # 19
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Multi-Step Journey
- B. Transactional Send Journey
- C. Single Send Journey
Answer: B
Explanation:
A Transactional Send Journey is a journey type that allows marketers to send transactional messages, such as password resets, order confirmations, or shipping notifications, to individual contacts based on API events. This journey type is suitable for the healthcare marketer's use case
NEW QUESTION # 20
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
- A. Enhanced Dynamic Content
- B. Einstein Content Selection
- C. Einstein Coy Insights
Answer: B
Explanation:
Einstein Content Selection is a feature that uses artificial intelligence to automatically select the best content for each subscriber based on their engagement history and preferences. It can help increase click rates by delivering personalized and relevant content in emails.
NEW QUESTION # 21
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
- B. In the step with the two SQL activities, place a wait step between them.
- C. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
Answer: C
Explanation:
If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and update the data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.
NEW QUESTION # 22
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
- A. Tracking Extract > Import Activity > SQL Activity
- B. Tracking Extract > File Transfer > Import Activity
- C. Tracking Extract > Import Activity > Data Extension Extract
Answer: B
Explanation:
To import the Not Sent extract into a data extension, you need to use three activities in Automation Studio: a tracking extract activity to generate the extract file, a file transfer activity to move the file to the import folder, and an import activity to import the file into a data extension.
NEW QUESTION # 23
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that Imports subscriber data regularly and updates key data extensions
- B. An automation that deletes old data extensions, emails, and reports
- C. An automation that contains several recurring emails and decisioning points
Answer: A
Explanation:
An automation that imports subscriber data regularly and updates key data extensions is what NTO should create as a good first step to add automation to its email marketing. This automation will help NTO keep its subscriber data up-to-date and consistent across different data extensions. It will also enable NTO to use this data for segmentation, personalization, reporting, etc. An automation that deletes old data extensions, emails, and reports may be useful for cleaning up unused assets, but it is not directly related to email marketing. An automation that contains several recurring emails and decisioning points may be too complex for a first step and may require more planning and testing.
NEW QUESTION # 24
Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
- A. Send Throttle
- B. Sender Authentication Package
- C. Web Collect Sign-Up Form
Answer: A
Explanation:
The configuration that should help with limiting a spike in volume to the website is Send Throttle1. Send Throttle allows you to specify the number of emails to send per hour, which can help you control the traffic to your website and avoid overwhelming your server or exceeding your bandwidth limit2. By using Send Throttle, you can also improve your email deliverability and avoid being flagged as spam by ISPs that monitor sudden spikes in email volume3.
Sender Authentication Package is not the correct answer, as it does not help with limiting a spike in volume to the website. Sender Authentication Package is a feature that helps you authenticate your email sender identity and domain, which can improve your email reputation and deliverability4. However, it does not affect the rate or timing of your email sends.
Web Collect Sign-Up Form is also not the correct answer, as it does not help with limiting a spike in volume to the website. Web Collect Sign-Up Form is a feature that helps you collect email subscribers from your website, which can increase your email list size and engagement. However, it does not affect the rate or timing of your email sends. References := 1: Send Throttle - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email limitations in marketing cloud - Salesforce Developer Community 4:
Sender Authentication Package - Salesforce : Web Collect Code Samples - Salesforce
NEW QUESTION # 25
Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
- A. Einstein Copy insights
- B. Einstein Messaging Insight
- C. Einstein Engagement Scoring
Answer: B
Explanation:
To be notified of any abnormal subscriber behavior with its 'Weekly Deal email, you should use Einstein Messaging Insights. This feature provides notification badges to alert you of any performance issues or opportunities with your email campaigns. You can see how your emails are performing compared to your historical averages and benchmarks, and get recommendations on how to improve your results.
NEW QUESTION # 26
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
- A. Tracking Data Extract
- B. Total Opens measure
- C. _Open data view
Answer: C
Explanation:
To identify the subscribers who have opened an email in the past year, you should use the _Open data view.
This is a system data view that stores information about email open events for all subscribers in your account. You can query this data view using SQL to filter by date and email name or ID
NEW QUESTION # 27
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
- A. Tabs
- B. Campaigns
- C. Sender Profile
Answer: A
Explanation:
Tabs allow marketers to customize their Datorama dashboard by adding different widgets and filters. Tabs can also be shared with other users or groups for collaboration. [Source: Trailhead]
NEW QUESTION # 28
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