[Jan 02, 2024] Salesforce Dumps - Learn How To Deal With The (Marketing-Cloud-Account-Engagement-Consultant) Exam Anxiety
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NEW QUESTION # 49
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
- A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
- B. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user - C. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
- D. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
Answer: A
NEW QUESTION # 50
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
- A. Dynamic list and automation rule
- B. Automation rule and completion action
- C. Segmentation rule and completion action
- D. Completion action and dynamic list
Answer: B
NEW QUESTION # 51
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. Only users with an Administrator user role will be able to change the prospect field value.
- B. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- C. The record that was last updated sets the field value for a synced prospect.
- D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
Answer: C
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/
NEW QUESTION # 52
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
- A. True
- B. False
Answer: A
NEW QUESTION # 53
What is true about scoring? [Choose one answer]
- A. It is not possible to reset a prospect's score to 0.
- B. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
- C. Salesforce opportunities can influence a prospect's score.
- D. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Answer: C
NEW QUESTION # 54
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
- A. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
- B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
- C. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
- D. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
Answer: C
NEW QUESTION # 55
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce
- A. 4 hours
- B. 1 hour
- C. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
- D. 10 minutes
Answer: A
NEW QUESTION # 56
Which are true about Custom Objects in Marketing Cloud Account Engagement
- A. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
- B. You can create and sync a custom object from any object in Salesforce
- C. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
- D. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
Answer: D
NEW QUESTION # 57
What is true about custom redirects? [Choose two answers]
- A. Custom redirects are great for linking to files or pages you do not host.
- B. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
- C. When a visitor converts to a prospect completion actions on a custom redirect will trigger
- D. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
Answer: A,D
NEW QUESTION # 58
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
- A. Develop a new lens that includes only data from the fiscal year.
- B. Use the 'fiscal year' filter on the Pipeline Dashboard.
- C. Create a custom dataset using only data from the fiscal year.
- D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
Answer: D
NEW QUESTION # 59
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
- A. CNAME > Email Authentication > Email templates > Lists > Engagement program
- B. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
- C. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
- D. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
Answer: A
NEW QUESTION # 60
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
- B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
- C. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
- D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
Answer: D
NEW QUESTION # 61
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers
- A. A green check mark next to the FBS registration ID
- B. A green check mark next to the Salesforce Connected user
- C. A green check mark next to the domain key policy
- D. A green check mark next to the domain SPF record
Answer: C,D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0
NEW QUESTION # 62
Which are Actions Available with Salesforce Connector (Choose three)
- A. Add to Salesforce campaign
- B. Delete a Salesforce task
- C. Assign prospect to queue
- D. Create a Salesforce event
- E. Assign prospect via Salesforce active assignment rule
Answer: A,C,E
NEW QUESTION # 63
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to first assign to the user and then to create a Salesforce task.
- B. Add form completion actions to add to the engagement studio program and notify the assigned user.
- C. Add form completion actions to send customized email with a call reminder to the sales user.
- D. Add form completion actions to first assign to the assigned user and then to notify the user.
Answer: A
NEW QUESTION # 64
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
- A. Create a form handler to link to an existing form on the website.
- B. Create a form handler and enable data kiosk entry mode.
- C. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
- D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0
NEW QUESTION # 65
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Define page actions to replace field values
- B. Use HML conditional logic statements
- C. Define default mail merge values for fields
- D. Use HML merge field modifiers
Answer: A
NEW QUESTION # 66
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Identify attributes of the key accounts they want to target.
- B. Develop dynamic content based on lead fields.
- C. Convert all existing leads into contacts to tie to accounts.
- D. Create all contacts as campaign members in one campaign.
Answer: A
NEW QUESTION # 67
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?
- A. The ability to assign prospects via automation instead of manually
- B. The ability to use existing complex Salesforce lead routing processes
- C. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
- D. The ability to assign prospects based on specific criteria being met
Answer: D
NEW QUESTION # 68
What access should sales and marketing users have to access embedded analytics dashboards?
- A. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
- B. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
- C. The "Analytics View Only Embedded App" permission set license
- D. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
Answer: C
NEW QUESTION # 69
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]
- A. All of the above
- B. Use Marketing Cloud Account Engagement's value
- C. Use the most recently updated record
- D. Use Salesforce's value
Answer: A
NEW QUESTION # 70
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send a list email to all prospects who are opted in.
- B. Send Engage emails to all prospect who are opted in.
- C. Send an operational email to all prospects.
- D. Send an automated operational email to all prospects.
Answer: C
NEW QUESTION # 71
Which are true about Salesforce Engage
- A. Salesforce Engage is not supported for Salesforce sandbox accounts
- B. You can use Salesforce Engage with Gmail by downloading an extension
- C. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- E. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
Answer: A,B,C,D,E
NEW QUESTION # 72
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
- A. Pull a report of the data they intend to use for segmentation purposes.
- B. Filter existing prospect records to see which custom fields have the most data.
- C. Review existing forms and landing pages to understand what data needs to be collected.
- D. Ask their accounting team to review and select the five most helpful fields.
Answer: A,C
NEW QUESTION # 73
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?
- A. Spam complaints.
- B. HTML Open Rate
- C. Click Through rate
- D. Email Complain Rate
Answer: C
NEW QUESTION # 74
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