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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A) Wait Activity
B) Skip Automation
C) Verification Activity

2. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Random Data Extension
B) SQL query activity
C) Filter Data Activity

3. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) Responsive Aware
B) Mobile Responsive
C) Mobile Aware

4. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) Use the Update Contact a:
B) A Utilize exit criteria for the journey.
C) Ensure the Contact entry mode is No re-entry

5. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A) Automation Notification Settings
B) Import Activity Notification Settings
C) Configured Alert Manger Settings

Solutions: