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AdWords Fundamentals Exam Reference

How to Prepare For AdWords Fundamentals Certification Exam

Preparation Guide for AdWords Fundamentals Certification Exam

AdWords Fundamentals: Tips to survive if you don't have time to read all the page

Google Adwords is a platform through which companies can advertise their products and services on their website on the Google search engine, their search engine partners and the websites of their display network.

To advertise on this platform, you must have practical knowledge of beginner or advanced level.

For example: how to create effective campaigns, ads and find suitable keywords.

The Google Adwords certification program refers to the same platform. Google provides free online teaching materials and the exam is also free. You can take the exam at your convenience in your home.

AdWords Fundamentals Certified Professional Salary

  • India: 5,70,364 INR
  • United States: 77k USD
  • Europe: 69,426 Euro
  • England: 59,160 Pound

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Google adwords-fundamentals Exam Syllabus Topics:

SectionObjectives
Google Ads Search Fundamentals- Introduction to Google Ads Search
  • 1. How Google Ads works
    • 2. Search advertising concepts
      - Measurement and Optimization
      • 1. Conversion tracking
        • 2. Performance tracking
          - Bidding and Budgeting
          • 1. Budget allocation
            • 2. Bid strategies
              - Keyword Strategy
              • 1. Keyword research and selection
                • 2. Keyword match types
                  - Campaign Setup
                  • 1. Campaign structure
                    • 2. Ad groups and ad creation
                      - Ads and Extensions
                      • 1. Ad extensions
                        • 2. Ad formats
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