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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Purchase analytics.
B) Service analytics.
C) Customer analytics.
D) Fulfillment analytics.

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Support for social networks, affiliates, and content aggregators.
B) Recognized best of breed customer interaction platform.
C) Recognized best of breed web analytics and 1:1 marketing.
D) Rapid time to value, based on pre-integration and common marketing constructs.

3. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer demographics, customer geography, customer affluence.
B) Customer insight, customer value strategy, customer & partner engagement.
C) Customer returns, customer purchases, customer order changes.
D) Customer potential, customer transaction capture, customer fulfillment.

4. Extended selling channels and brand experience include .

A) call center and physical stores
B) social integration, remote widgets, affiliates
C) segmentation, promotions, targeting
D) web store, mobile store, kiosks

5. Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?

A) ILOG
B) Coremetrics
C) Unica
D) WebSphere Commerce

Solutions: