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Last Updated: Oct 04, 2026
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
| Topic 2: Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Topic 3: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 4: Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
| Topic 5: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. Full agency control
- B. Global DMP nerve center
- C. Horizontal regional empowerment
- D. A single seat shared by all regions
- E. Global template with local nuances
Correct Answer: D 🗳️
Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
- A. The campaign priority was not set.
- B. The campaign status was set to Idle.
- C. The campaign did not have labels associated with it.
- D. The campaign did not have a set end date.
- E. The IDs Delivered section was not configured.
Correct Answer: A,B 🗳️
What is the meaning of an Index of 17 in the Oracle DMP?
- A. The user is 17 percent as likely to be in the category than the average user in the selected universe.
- B. The user is 1/17 as likely to be in the category than the average user in the selected universe.
- C. The user is 17 times more likely to be in the category than the average user in the selected universe.
- D. The user is 17 percent more likely to be in the category than the average user in the selected universe.
Correct Answer: D 🗳️
Which of the following is an example of deterministic matching of identities?
- A. Making an ID match based on IP address
- B. Making an ID match based on browser type
- C. Making an ID match based on device type
- D. Making an ID match based on an email address used to log into multiple devices
- E. Making an ID match based on operating system
Correct Answer: D 🗳️
Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.
- A. The apps support different IDs.
- B. The apps use different delivery methods.
- C. The apps receive data via different win frequencies.
- D. You cannot create a single campaign to deliver to multiple app partners.
- E. The apps are ranked different priorities.
Correct Answer: B 🗳️
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