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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Hybrid apps using a web view
C) Native apps using BlueKai SDKs without web view
D) Native apps using BlueKai SDKs using web view
E) Desktop and mobile web sites

2. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent as likely to be in the category than the average user in the selected universe.
B) The user is 1/17 as likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent more likely to be in the category than the average user in the selected universe.

3. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Corporate classification
B) Self-classification
C) Managed classification
D) Self-service OnRamp

4. What is the CPS pricing model?

A) This model allows clients to purchase data based on the overall win rate of the campaign.
B) This model allows clients to purchase data on a cost per category agreement.
C) This model allows clients to purchase data on a cost per 1,000 impressions basis.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data each time the campaign wins a unique customer attribute.

5. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full agency control
B) Agency ownership of the DMP
C) Full client control
D) Client ownership of the DMP

Solutions: