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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A) Cloudpages personalized URLs are served from cloud.email.nto.com
B) Upon receiving an email, all tracked links start with click.email.nto.com
C) Users receive Marketing Cloud password reset emails from help@email nto.com
D) The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

2. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) AMP script for Marketing Cloud
B) Google Analytics 360
C) Web Analytics Connector
D) Marketing Cloud Connect

3. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

A) Distributed Marketing Sends.
B) Field Level Encryption.
C) List Sending
D) Tokenized Sending

4. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Web and Mobile Analytics
B) Personalization Builder
C) Advertising Studio
D) Parameter Manager

5. Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A) Create three distinct Attribute Groups that link each data extension directly to Contacts.
B) Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
C) Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
D) Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Solutions: