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Updated: Sep 01, 2026
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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Email Essentials (EEB101) |
| Exam Number: | EEB101 |
| Related Certifications: | EML101 - Content Builder Essentials for the Digital Marketer Salesforce Certified Marketing Cloud Email Specialist |
| Exam Format: | Practical Exercises, Instructor-Led Training, Hands-On Labs |
| Available Languages: | English |
| Exam Duration: | 1440-1680 |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | This is a Salesforce instructor-led training course rather than a certification exam. Available in classroom, virtual instructor-led, and partner-delivered formats. |
| Pre Condition: | No prerequisites required. Designed for email marketers who manage the email channel within Salesforce Marketing Cloud. |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Testing and Validation | - Quality Assurance
|
| Topic 2: Templates and Email Creation | - Email Development
|
| Topic 3: Automation | - Marketing Automation
|
| Topic 4: Data | - Lists and Data Extensions
|
| Topic 5: Sending | - Email Delivery
|
| Topic 6: Segmentation | - Audience Segmentation
|
| Topic 7: Analysis and Reporting | - Performance Measurement
|
| Topic 8: Content | - Content Builder
|
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
A. File Transfer Activity > Import File Activity > Send Email
B. Import File Activity > Send Email
C. File Transfer Activity > Send Email
D. Import File Activity > File Transfer Activity > Send Email
Question 2
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers
A. Use the Import Wizard to point to rename the file on the FTP.
B. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
C. Change the file format from "comma separated value" to "tab delimited."
D. Ensure the name of the file in the Import Activity matches the file name on the FTP.
Question 3
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?
A. SQL Query Activity
B. Email Send Report
C. Group Refresh
D. Engagement Split
Question 4
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?
A. Profile attributes
B. Publication lists
C. List unsubscribe
D. Suppression lists
Question 5
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.
What email best practice should be used?
A. Send to the entire subscriber base.
B. Limit the email text to 250 words.
C. Personalize the email content.
D. Use an infographic email template.
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,D | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: C |
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