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Facebook Certified media buying professional Sample Questions:

1. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Launch marketing campaigns to customer databases.
B) Include Instagram as placement.
C) Predictability and control over reach and CPM.
D) Define how much you want to spend each day.
E) Predictability and control over frequency.

2. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A) You should research all users on Facebook with certain characteristics that match your target market.
B) You should upload a customer database and analyze their behaviors.
C) People who have viewed a view post on your Fan Page.
D) You should research people connected to your Fan Page.

3. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A) You build a similar audience based on people who've checked out and run the 30% discount campaign.
B) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
C) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
D) You build a new saved audience to reach new potential customers and run the 30% discount campaign.

4. You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A) You should turn off Instagram placement from both ad sets.
B) You should join audiences into one ad set and run a new campaign with Instagram.
C) You should switch your optimization from CPM to video views.
D) You should create a third ad set with a lookalike audience.
E) You should create two new ad sets with Instagram as the only placement.
F) You should turn off Facebook placement from one ad set.
G) You turn off Facebook placement from both ad sets.

5. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Messages
B) App Installs
C) Store Visits
D) Page Likes
E) Lead Generation
F) Traffic

Solutions: