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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A) Purchase Consideration
B) Brand Awareness
C) Ad Recall
D) Cost Per Click

2. If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A) 1 Campaign and 3 Ad Sets
B) 1 Campaign and 2 Ad Sets
C) 2 Campaigns and 2 Ad sets
D) 2 Campaigns and 1 Ad Set

3. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Business Manager.
B) You need to create a new pixel and re-upload the product catalog.
C) You need to associate the client's website pixel with the product catalog in the Ad Account.
D) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
E) You should run remarketing campaigns without the Facebook pixel.

4. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A) You should do interest demographics and launch the campaign.
B) You should build a similar audience based the client's current customer base.
C) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
D) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.

5. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Placement
B) Date Range
C) Ad Sets
D) Search
E) Breakdown
F) Reports

Solutions: