[Jul 21, 2021] Marketing-Cloud-Email-Specialist Dumps Full Questions - Exam Study Guide
Salesforce Marketers Free Certification Exam Material from Actualtests4sure with 260 Questions
NEW QUESTION 27
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike.
The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?
- A. Triggered Send
- B. Send Email Activity
- C. Send Throttling
- D. Send Flow
Answer: C
NEW QUESTION 28
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
- A. Ensure that the data extension contains a primary key
- B. Select the update type Add Only
- C. Select the update type Overwrite
- D. Select the update type Add and Update
Answer: A,D
NEW QUESTION 29
A marking manager at Northern trail outfitters(NTO) has been ask to evaluate whether to use the Emails or Template for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability.
While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics template would benefit NTO creating its weekly new sletter content builder?
Choose 2 answers
- A. HTML developers are need to build templates but not emails
- B. Template provider the ability to create email messages using the content blocks
- C. One template can only be used for one email, maintaining brand standards.
- D. Email can be formatted for desktop and mobile without extra coding.
Answer: B,D
NEW QUESTION 30
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Custom Profile Center
- B. Reply Mail Profile
- C. Sender Profile
- D. Delivery Profile
Answer: C,D
NEW QUESTION 31
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Test Send
- B. Guided Send
- C. User-Initiated
- D. Send Preview
Answer: A
NEW QUESTION 32
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
- A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
- B. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
- C. The subscriber is automatically unsubscribed from the business unit from which the send originated
- D. The subscriber is automatically unsubscribed from the list from which the send originated
Answer: D
NEW QUESTION 33
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Send Email Activity
- B. Send Flow
- C. Triggered Send
- D. Recurring Send Schedule via Guided Send
Answer: C
NEW QUESTION 34
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. List Attributes
- B. Data Extension Fields
- C. Email Address
- D. Order History
Answer: A,C
NEW QUESTION 35
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?
- A. Data Filters
- B. File Triggers
- C. SQL Query Activities
- D. Profile Management
Answer: A
NEW QUESTION 36
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?
- A. Automation Studio File Drop Starting Source
- B. Journey Builder Import Activity Entry Source
- C. Automation Studio Schedule Starting Source
- D. Journey Builder Fire Event Entry Source
Answer: A
NEW QUESTION 37
A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers
- A. Ensure opt-out mechanisms are operational for at least 30 days post-send.
- B. Include an unsubscribe link in the header or footer of emails.
- C. Process every individual's unsubscribe request within 14 business days.
- D. Ask the subscriber to log in to the Preference Center to confirm opt-out.
Answer: A,B
NEW QUESTION 38
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Use a substitution string to populate a subscriber's name in the subject line.
- B. Use a substitution string to populate a photo of the subscriber in the header of the email.
- C. Change the color of the email background to match their subscribers' preferred color of choice.
- D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
Answer: B,C
NEW QUESTION 39
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?
- A. Automation Studio and Journey Builder
- B. Journey Builder and Email Studio
- C. Email Studio and Audience Builder
- D. Automation Studio and Content builder
Answer: B
NEW QUESTION 40
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
- A. Tracking Overviewtab > Clicks
- B. Tracking Click Activity tab > Email Overlay View
- C. Tracking Job Links tab > URL ID
- D. Tracking Click Activity tab > Link View
Answer: D
NEW QUESTION 41
A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?
- A. All fields in the data extension are nullable
- B. CustomerID will be used as the Primary Key
- C. The OrderNumber field will be a Number data type field
- D. OrderNumber will be used as the Primary Key
Answer: D
NEW QUESTION 42
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Import all content up front, rather than piece by piece.
- C. Create folders for each type of uploaded content.
- D. Optimize the way content is stored with a naming convention.
Answer: A,D
NEW QUESTION 43
Which is a benefit of Quick Send?
- A. Quickly approve Campaign Members for sending.
- B. Quickly send multi-message campaigns to leads, contacts, or person accounts.
- C. Quickly send Salesforce emails to leads, contacts, or person accounts.
- D. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
Answer: D
NEW QUESTION 44
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
- A. Require customers to provide their email address when calling customer service.
- B. Ask for an email address when a customer makes a purchase in-store.
- C. Create an in-store SMS campaign that offers a discount for opting in.
- D. Have customers opt in to email before they can shop online.
Answer: B,D
NEW QUESTION 45
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?
- A. Link Content
- B. Envelope content
- C. Footer
- D. Email body
Answer: B
NEW QUESTION 46
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Shared Data Extension Permissions
- B. Manage Data Extension Policies
- C. Date/Time Range for Access
- D. Data Extension Sharing Rules
Answer: D
NEW QUESTION 47
NTO has a master customer shared data extension the company want to make the table available to some of the business unit but not all of them how can access to master costumer table be restricted.
- A. date time range for access.
- B. shared data extension permission
- C. manage data extension policies
- D. data extension sharing rule
Answer: B
NEW QUESTION 48
A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers
- A. Specialized content
- B. In Personalization strings
- C. Dynamic content
- D. In Einstein content
- E. Audience segmentation
Answer: B,C,D
NEW QUESTION 49
NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date
- A. create a schedule automation to import the file and send two email each time when changes were detected.
- B. create a schedule automation that runsevery 15 min to import the file multiple times a day.
- C. create and AP drivento put the data directly into data extension when any data is changed.
- D. create a file drop automation to import the files when placed on the specific directory on the
.... FTP.
Answer: D
NEW QUESTION 50
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