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Updated: Jun 28, 2026
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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
A) Create a Page Action set to Tag prospects as having viewed it and add them to a list
B) Create a Form with a Completion Action to send a pricing sheet
C) Create a Dynamic List based on page view to segment automatically
D) Create a special campaign to track pricing pageviews
2. Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers
A) The Lead and Contact fields must have the same Salesforce field label.
B) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
C) The Marketing Cloud Account Engagement field must be a drop-down field.
D) The Lead and Contact fields must have the same API name.
3. A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?
A) Text
B) Emails not from ISPs and free email providers
C) Email
D) Email with valid server
4. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?
A) Once converted, this information shows on the account record and not the contact.
B) The administrator needs to create lookup fields on the contact to see this from the lead.
C) The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
D) Marketing Cloud Account Engagement only shows this information on the lead record.
5. Which three activities would make a prospect active?
Choose 3 answers
A) visiting a Marketing Cloud Account Engagement-tracked page
B) Clicking on a custom redirect
C) Submitting a Marketing Cloud Account Engagement form
D) Sending an email to their assigned user
E) Opening a Marketing Cloud Account Engagement email
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A,B,C |
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